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» Posts Tagged With: search

PubCon Dallas: The Buyer Group’s Social Media Recap

By: Lisa Buyer on 04/15/2010

There’s a reason the PubCon motto is, “We start where other conferences finish.”
Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On.
SEO and digital marketing heavy-hitters Brian Combs, principal of ionadas local, Amanda Waltington Ph. D., founder of Search for Profit, and Michael Gray, president of… Read more »

Roy Oppenheim Gets Ink in WSJ via Online PR and Searches

By: Lisa Buyer on 12/17/2009

It was 4:30 p.m. on Thanksgiving eve and Florida Real Estate Attorney Roy Oppenheim was in his office regrouping for a long weekend. Meanwhile, Wall Street Journal reporter James Bob Hagarty was working on a story about homeowners who are creating their own bailouts, the coined name “strategic defaults.”
Hagarty searched the various Internet sites and came across some of Oppenheim’s past media coverage. The real estate reporter called Oppenheim and interviewed him about… Read more »

Two David’s Team Up Against Google Goliath

By: sarah on 07/29/2009

The battle for online market share is continuing to intensify as Microsoft opens a can of competition at the established search engine powerhouse, Google.
Microsoft’s latest attempt to thrust its newly released Bing.com into the fray has them teaming with Yahoo.  Under the partnership, Yahoo is abandoning its own search technology in favor of the newly developed Bing algorithms.
According to Mashable.com, a partnership with Yahoo provides Microsoft the scale and advertising opportunities needed… Read more »