The Buyer Group PR + SEO News

Topics Include the Power of Search and Using Online PR to Grow Web Traffic

Deerfield Beach, FL – November 10, 2008 – Using online PR to increase Web traffic for businesses is as easy as three letters: S-E-O. Search engine optimization not only increases the likelihood of web site visits and page rank but also generates quality leads and conversions.

Florida online public relations agency CEO, Lisa Buyer, is speaking at PubCon, the annual conference for web writers and developers in Las Vegas, Nevada. As part of a panel on growing web traffic through online PR, Lisa’s presentation will focus on how effective PR campaigns offer a great way to achieve targeted Web site traffic through search engine optimization and other tools.

“In today’s economy, utilizing all tools possible to reach key audiences is extremely important,” said Buyer. “Online PR campaigns are an effective way for businesses to improve online visibility for lead generation. With that, PR professionals can’t lose sight of the journalist or news bloggers searching for relevant story sources, another great way to generate quality business leads.”

Buyer will be sharing the results of a media focus group asking top tier media including news bloggers about their perspective of online press releases and how they use online search.

“I will be in good company sharing the panel with online PR industry experts Joe Beaulaurier of PRWeb and CamcorderInfo.com Founder, Robin Liss,” said Buyer.

The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.

For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Follow The Buyer Group on Twitter at www.twitter.com/thebuyergroup
Connect with Lisa on LinkedIn at http://www.linkedin.com/in/lisabuyer

Deerfield Beach, FL – July 15, 2008 – Florida Interactive PR agency President and CEO, Lisa Buyer has joined the South Florida Interactive Marketing Association (SFIMA), South Florida’s largest forum for online marketing and PR professionals. As founder of the interactive public relations and branding agency The Buyer Group, Lisa brings her search engine savvy expertise to the group as well as her knowledge, experience and resources gained as the co-founder of three previous corporate communications agencies.

Joe Laratro, President of SFIMA, says, “We welcome The Buyer Group to SFIMA. It is essential for the continued success of our organization to gain more influential members in the digital marketing space to compliment our other vendors and client side marketers.”

SFIMA hosts monthly events designed to encourage networking and communication among professionals from South Florida’s most progressive companies. Additionally, annual social events are held to help members to build client bases.

Topics discussed at SFIMA meetings include:
•    Email marketing
•    Ad exchanges
•    Web 2.0 trends and stats
•    Paid search
•    Online video marketing

“This is an exciting time to be in the world of online media,” said Lisa Buyer. “I look forward to the knowledge exchange opportunities and meeting other professionals interested in this ever-expanding field of interactive marketing.”

For more information on Lisa’s experiences with SFIMA, visit The Buyer Group’s online pr blog.

Connect with The Buyer Group
Follow me on Twitter at www.twitter.com/lisabuyer
Find me on Facebook at http://www.facebook.com/profile.php?id=64535777
Connect me on LinkedIn at http://www.linkedin.com/in/lisabuyer