The Buyer Group PR + SEO News

Lisa Buyer delivers online PR insight + shares how businesses can leverage the powerful reach of social media to increase sales, generate leads and improve customer service at the industry’s top seminars, webinars and conferences

The Buyer Group is more than interactive when it comes to industry conferences and dedicated to leading the pack with social media, online public relations and search engine marketing trends. During the past year, the communications industry witnessed unprecedented growth in social media, with social networking sites accounting for more than 11 percent of total time spent online.

Lisa Buyer, president and CEO of The Buyer Group, helps clients and public relations professionals stay ahead of the social media curve.

“One of our goals at The Buyer Group is to define the current digital marketing and PR landscape,” Buyer said. “Speaking at a variety of conferences, workshops and seminars affords our agency the opportunity to share cutting-edge social media and public relations practices with clients, CEOs and communications professionals.”

Below is a list of 2010 social media, PR and SEO events The Buyer Group is scheduled to participate in.

ShopToEarth’s The Next Step

The Buyer Group is the official online PR and social media agency for ShopToEarth, an online shopping portal. The Buyer Group launched the eco-friendly e-commerce business venture’s new social media channels and unveiled ShopToEarth’s 2010 Mission Video in January.

ShopToEarth Monthly Social Media for Business Training

Designing monthly social media training webinars focused on using networks like Facebook, Twitter and LinkedIn, The Buyer Group’s Lisa Buyer hosts the network’s monthly social media training webinar on the second Thursday of each month.

Search Engine Strategies: New York

Lisa Buyer will join approximately 5,000 marketers and search engine optimization professionals attending SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties.

News Search Optimization + Search, PR and the Social Butterfly

Moderating two panels in two days is just the beginning of The Buyer Group’s 2010 conference schedule. Join Lisa Buyer as she shares how to take social media to the boardroom and use press releases to tap into the power of news search.

Event Details: Wednesday, March 24^th – 2:15 p.m. and Thursday, March 25^th – 4 p.m. at the Hilton New York. Full agenda and registration information here.

PubCon Dallas: Social Media, PR + Search

Starting where other conferences leave off, The Buyer Group will be presenting on the intersection on public relations and search through social media at PubCon Dallas 2010.

Event Details: April 13 – 15, 2010 Dallas Texas Full agenda and registration information here.

Also on The Buyer Group’s conference list for 2010:

SES San Francisco – August 16-20, 2010 The Moscone Center

PubCon Las Vegas – November 8 – 11, 2010 Las Vegas Convention Center

SES Chicago – Fall 2010, dates to be scheduled.

The Buyer Group is available for custom client webinars or live presentations designed to teach your in-house team how to be social media savvy and maximize the direct and indirect benefits of social media.

Websites, blogs, texting and social media are serving as a viral PR and marketing platform for the recent Haiti disaster relief efforts.

The Red Cross texting campaign went viral through social media sites like Facebook and Twitter, and donations for Haiti alone have already doubled the $4 million that was donated to all charities by mobile texts in all of 2009.

Think about how you can use your own website, blog or social media network to spread the word and make it easy for people to access ways to donate. If you haven’t already done so, think of these possibilities for your business to help Haiti.

• Create a banner add on your website linking to your favorite organization that is helping Haiti. Here’s one. http://www.redcross.org/psa/bannerorder/all/singular.asp
• Add Tweets to your Twitter broadcasts linking to an organization such as the Red Cross
• Post info on your Facebook
• Add a link to your  email signature
• Donate some time to helping locally

For example help a local Red Cross chapter. My sister’s restaurant La Gondola donated food to the Chicago Red Cross on Friday via @PrSarahEvans Tweet media push. Evans spent the day on location with the Red Cross Tweeting and pitching in to help spread the social good. You can too.

The Buyer Group will continue to donate time and a portion of sales to the Clinton Bush Haiti Relief Fund as well as ShopToEarth’s partner Charity Water.

What can you do? Get creative! Below is a list of some ways the media and social media are spreading the word:

1. The Huffington Post has an ongoing list of relief efforts and how you can get involved that it is going to continue updating. Check it out here.

2. CNN has compiled a list of organizations that will be providing support to the estimated 3 million people that have been affected by the earthquake.

3. Many people are engaging the Twitter community to raise awareness, as well as funds. Search “Haiti” and see what the latest updates are.

Interested in Social Media 101 lessons?

On Tuesday, Lisa Buyer and Sarah Van Elzen hosted the first Social Media Boot Camp for ShopToEarn associates. The Buyer Group covered some serious territory talking about the ins and outs of social media  with a half hour of introductory information for social media beginners.

The Social Media Boot Camp line up included:
LinkedIn – The Professional.
Network, discover professional connections and join the ShopToEarn group
Facebook – The Connector.
Share and connect with friends.
Twitter – For Updates.
What are you doing right now? This social messaging site is all the talk and mini updates.
YouTube – For Watching.
Let the Official ShopToEarn channel tell the story.
Flickr – For Photos.
It’s where all the online photo-sharing happens.

ShopToEarn associates that are new to social media were encouraged to pick their favorite channel and follow ShopToEarn and ShopToEarth.  As a result of the webinar, ShopToEarn had 300 new subscribers, tweeters, and social media brand advocates behind the ShopToEarn name!

The Buyer Group will be heading up monthly Social Media Boot Camp’s for Shop To Earn with the next date on Tuesday May 12th, 2009.

One of The Buyer Group’s online PR clients’ ShopToEarth celebrates Earth Day 2009 by giving back to non-profits. See the press release below for how you can participate in Earth Day.

ShopToEarth / ShopToEarn Celebrates Earth Day 2009
Shop To Earn’s Eco-Friendly Shopping Portal Gives Back to Non-Profits

Las Vegas, NV – April 2, 2009 – Shopping online and saving the environment go beyond Earth Day for ShopToEarth (Shop To Earth), the largest eco-friendly shopping portal dedicated to helping consumers live green, save green and earn green. In honor of International Earth Day, marked for April 22, 2009, ShopToEarth/ShopToEarn announces it is donating a portion of all proceeds of green shopping purchases from select ShopToEarth retailers to the ShopToEarth Foundation. The mission of the Foundation is to support non-profit organizations that protect, preserve and sustain planet earth.

During the month of April, all of the following ShopToEarth retailers will donate one dollar per order to the ShopToEarth Foundation: Aquasana, Bayes, Emugenix, Energetix, Natureall, Magic FlashDrive, People Pets and Horses, Sun Warrior, Sweet Wheat, Whole Food Farmacy and True Green.

Another way ShopToEarth associates are giving back for Earth Day is to purchase the stylish and organic ShopToEarth-Day T-Shirt, available exclusively via the Shop To Earth Store. From every order placed, two dollars will be donated to the ShopToEarth Foundation. In addition, associates purchasing a ShopToEarth Foundation Package will support Earth Day by triggering two dollar per order contribution to The ShopToEarth Foundation.

“We have a team of 80,000 ShopToEarn/ShopToEarth business leaders who are proactively greening their shopping and lifestyle,” said ShopToEarth President, Dan Swiniarski. “ShopToEarth supports and is aligned with International Earth Day’s efforts to stop climate change, green our schools, encourage environmental education, and foster a green generation of environmental activists. Every time our associates make a purchase from the ShopToEarth-store, a portion of the proceeds go directly to sustaining and growing eco-friendly programs and campaigns.”

Also, we are excited to announce that one of our retail partners has donated $5,000 to the ShopToEarth Foundation in an effort to kick off Earth Day and moving Shop To Earth into a place of growth and support for our planet earth.

For more information about how to contribute or participate locally for Earth Day visit: http://www.earthday.net/ or http://www.greenapplemusicfestival.com/ also check the official ShopToEarn / ShopToEarth blog: http://officialshoptoearn.blogspot.com/.

About Shop To Earn and Shop To Earth
Empowering its associates to choose a lifestyle of better health and increased wealth, the goal of Shop To Earn and Shop To Earth is to increase environmental awareness and social responsibility. Through its alliances with the biggest name retailers in traditional and environmentally friendly products, Shop To Earth associates have access to natural, organic, and earth-friendly brands. While purchasing these products, Shop To Earth associates receive a percentage of cash back on all their purchases through the Shop To Earn/Shop To Earth portals.

For more information about ShopToEarn and ShopToEarth visit: www.shoptoearnnewsroom.com.

Las Vegas, NV – January 16, 2008 – What do you get when you cross affiliate marketing with a hybrid multi-level marketing business model and social consciousness? ShopToEarn and ShopToEarth (http://www.shoptoearn.net).

Shop To Earn is turning e-commerce on its head with a platform on which well-known retailers – including just-inked deals with Victoria’s Secret and Expedia – discount up to 30 percent of the sales with shoppers and the people they refer. It’s a concept that has attracted 80,000 members and put Shop To Earn on target for $120 million in revenues annually in just two years.

“Our members aren’t pushing somebody’s powder, potion or pills,” said Dan Swiniarski, President of ShopToEarn. “There’s nothing sexy about getting paid to shop and getting paid to refer others to shop, but it’s a very simple way to save time, save money, save travel, and save gas – and receive cash back on your network’s purchases from hundreds of the biggest names in e-commerce retail.”

There are three levels of membership: Web Site Owner, Business Builder, and Broker. As a Web site Owner, Shop To Earn members control their own shoptoearn.net/user domain and receive cash back on every purchase from their Web site. As a Business Builder, members can earn commissions on their own shopping list and receive a $100 training bonus for every new Web Site Owner they refer. After the Business Builder refers three Web Site Owners and generates $100 in monthly business volume through his/her website’s link to Shop To Earth, the Business Builder begins receiving commissions on everyone in his/her network. Brokers, meanwhile, are both Web Site Owners and Business Builders. Once a Broker has referred three Web Site Owners, his/her website is free, and Brokers also earn the same commissions as Business Builders. Shop To Earn pays 100 percent of the retailer’s commission to the member.

“Shop To Earn’s multi-level marketing business model is fairly simple in comparison to other network marketing companies,” said Swiniarski. “Our members get paid to shop and refer; the more they shop and the more they refer, the more they earn.”

While members are shopping at online stores like Target, Best Buy, the Gap, and other leading brands, Shop To Earth gives shoppers access to natural, organic, and earth-friendly brands like Avalon, Kiss My Face and Nature’s Gate through member portals. The company generates revenue through margins on Shop To Earth products.

Shop To Earn’s goal is to become the largest shopping portal in the world. In the wake of a recession that is spurring more people to look for value-added products and services, as well as new income streams, the company is making great strides with new members springing up in New York, Chicago and San Francisco. In fact, ex-real estate agents, brokers, construction executives, and financial industry professionals are turning to Shop To Earn to save money on goods and to earn extra cash.

“E-commerce and the environment are at the forefront of the global economy. ShopToEarn and ShopToEarth are positioned strategically at the forefront of this revolution,” Swiniarski said. “With ShopToEarn we have the ability to make a difference and do the right thing for the environment, while also helping put cash back into the pockets of hard working people.”

About Shop To Earn and Shop To Earth
Empowering its members to choose a lifestyle of better health and increased wealth, the goal of Shop To Earn and Shop To Earth is to increase environmental awareness and social responsibility. Through its alliances with the biggest name retailers in traditional and environmentally friendly products, Shop To Earth members have access to natural, organic, and earth-friendly brands. While purchasing these products, Shop To Earth members receive a percentage of cash back on all their purchases through the Shop To Earn/Shop To Earth portals. For more information visit the Shop To Earn blog: http://officialshoptoearn.blogspot.com/.