Happy #Follow Friday!
I’ve been waiting for this day for almost three years! The opening of the movie Eat, Pray, Love starring Julia Roberts. The book was one of my faves so I couldn’t help but tie in my most recent published article. By the way…my fave #FF @zappos, @mashable, @tonyrobbins, @dalailama
Just published: Agencies Eat, Pray, Love for PR
The midlife crisis of public relations and traditional media is a serious one that… Read more »
Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation
New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New York, where Lisa Buyer is presenting on the News Search Optimization panel and moderating two more: Search PR and… Read more »
Deerfield Beach, FL – October 31, 2008 – Hanging out online is not just for kids anymore. Customers are writing about products on blogs, reviewing businesses on Yelp, joining fan clubs on Facebook, and cutting up corporate commercials on YouTube in record numbers! It’s a social phenomenon – the groundswell – that is creating a permanent shift in the way the world works, plays, lives, and thinks.
As search engine savvy, online PR gurus,… Read more »
Word of Mouth PR Replaces Old School Ads
According to The Buyer Group’s online pr team, the old adage of spending money to make money isn’t necessarily true. How is this possible you ask? Well, the New York Times has the answer, and they’re called Yelpers. (Yel * Perz: n. def: an individual who uses www.yelp.com to create product and service reviews, to spread the word about quality businesses.)
In a recent article, NY… Read more »
All Eyes Online
Best PR Strategies for More Visibility and Qualified Leads
By Lisa Buyer
What do you say when your customers ask “How come your company doesn’t come up in Google?”
Does your public relations strategy consider your buyer’s online ‘search’ habits? Are you coming up in key word searches related to your brand name, product or service? Are you participating in the online conversations and getting search engine visibility in Google News,… Read more »
