The Buyer Group PR + SEO News

1. Identify your top three keyword phrases – know what your audience is searching for.
2. Confused about the keyword density in your press release? When in doubt, use an optimization tool like Newsforce.
3. Submit online press releases via an optimized wire service such as PRWeb, BusinessWire or Marketwire.
4. Link your press releases to a video of related content produced by you on a client-specific YouTube channel. This generates link building. YouTube shows up on the first page of Goggle results.
5. If applicable, list all of your company locations on Yelp, the social reviewing directory site.
6. Provide your social networking information on press releases when possible and appropriate.
7. Announce press releases and important events to LinkedIn, Facebook and Twitter groups.
8. Link your keyword phrases to specific landing pages of client or internal Web sites.
9. Correctly define your online PR opportunity: Who are you trying to reach? Consumers? Media? Both?
10. Don’t underestimate the blogosphere. Seventy percent of reporters check a blog list on a regular basis.
11. Utilize the online newsroom. If you or your client doesn’t have one, make one. Fifty percent of reporters check a corporate Web site or online newsroom for story ideas at least once a week.
12. Keep your Facebook, LinkedIn and other social networking pages up to date and check them often. This is an important way journalists find sources and contacts.
13. Utilize directory submissions to improve linking strategies.
14. Email pitch letters and releases to the media, its timely and effective – and doesn’t waist paper.
15. Be wary of over-optimization. There is a fine line between optimized and over-utilization of keywords. Over-optimized press releases are not end-user-friendly and are less likely to be read.
16. For very important and timely information, use Newsforce (paid placement PR). This guarantees top-tier placement of your release on major news sites.
17. Newsforce is excellent but natural optimization is always better – using optimized press releases guarantees your news will be present in natural search results.
18. Use Google alerts to stay on top of client mentions in the online press.
19. Client blogs are a great idea. Just don’t try to “sell” readers on your client. Keep posts interesting, trendy and timely.
20. Stay current. Interactive PR is constantly changing. Read, listen, and learn about new innovations and how to best utilize them for your clients.

Topics Include the Power of Search and Using Online PR to Grow Web Traffic

Deerfield Beach, FL – November 10, 2008 – Using online PR to increase Web traffic for businesses is as easy as three letters: S-E-O. Search engine optimization not only increases the likelihood of web site visits and page rank but also generates quality leads and conversions.

Florida online public relations agency CEO, Lisa Buyer, is speaking at PubCon, the annual conference for web writers and developers in Las Vegas, Nevada. As part of a panel on growing web traffic through online PR, Lisa’s presentation will focus on how effective PR campaigns offer a great way to achieve targeted Web site traffic through search engine optimization and other tools.

“In today’s economy, utilizing all tools possible to reach key audiences is extremely important,” said Buyer. “Online PR campaigns are an effective way for businesses to improve online visibility for lead generation. With that, PR professionals can’t lose sight of the journalist or news bloggers searching for relevant story sources, another great way to generate quality business leads.”

Buyer will be sharing the results of a media focus group asking top tier media including news bloggers about their perspective of online press releases and how they use online search.

“I will be in good company sharing the panel with online PR industry experts Joe Beaulaurier of PRWeb and CamcorderInfo.com Founder, Robin Liss,” said Buyer.

The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.

For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

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Connect with Lisa on LinkedIn at http://www.linkedin.com/in/lisabuyer

Reality Blog Follows Women Through Menopause and Targets Journalists

Deerfield Beach, FL – October 16, 2008 – Sex, gossip, fights, and…menopause? The kind of drama normally reserved for “The Real World” and “Survivor” is coming to desktops and laptops everywhere courtesy of The Buyer Group’s latest social media project, MenopauseManiac.com.

Sponsored by BodyLogicMD, The Buyer Group’s first foray in the reality blogging world follows in the footsteps of teenage anti-heros LonelyGirl15 and Lil’Loca, However, differentiating itself, the content posted on Menopause Maniac is true, real life hot flashes, a waning sex drive, and a hankering for Snickers.

According to Forrester Research, the industry’s leader in analytics. 25 percent of Americans who are online read blogs and 14 percent of them actively participate in blogs. The marriage between the world of menopause and the blogosphere is a match made in PR heaven for blog sponsor, BodyLogicMD. In addition to the blog, Menopause Maniac is also active on Twitter.

“Menopause Maniac offers something no other menopause forum can – and it comes in the form of Judy B; our first menopause maniac,” said Lisa Buyer, President and CEO of The Buyer Group. “Judy’s willingness to be open about her challenges with menopause invites other women to participate actively in the online conversation happening on the blog and gives them the opportunity to be exposed to BodyLogicMD’s message of relief from menopause symptoms.”

By partnering with The Buyer Group and Judy B, BodyLogicMD has increased their likelihood of being profiled in both online and traditional media outlets.

Now that’s smart PR.

About Menopause Maniac
Sponsored by the bioidentical hormone experts of BodyLogicMD and brought to you by The Buyer Group, Menopause Maniac is a blog that is dedicated to helping women understand the realities of menopause and finding their way to treating their symptoms and living the best life possible using bioidentical hormones. The blog is a slice of life documenting real women who are suffering from the severe symptoms associated with menopause and hormonal imbalances.

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By Lisa Buyer, Dr. Alicia Stanton, Patrick Savage (President BodyLogicMD)

It’s always a good PR thing to get listed as a resource in a NY Times bestseller.

Two years ago the three of us arrived at Suzanne Somers home in Palm Springs, California for an intimate dinner party, celebrating the release of her book, “Ageless, The Naked Truth About Bioidentical Hormones.” She graciously invited the physicians and anti-aging experts who contributed their expertise to the book. We had no doubt it would become a New York Times bestseller, and it did, just like her previous book, “The Sexy Years.”

When Suzanne Somers talks about bioidentical hormones, people listen.

No wonder morning talk shows like “The Today Show” want her to discuss her new book, “Breakthrough: Eight Steps To Wellness.” Suzanne Somers announced the release of her newest book discussing her success with bioidentical hormones.

This latest book lays out a path to anti-aging wellness and again, BodyLogicMD is listed as a resource for men and women looking for credible and trustworthy anti-aging physicians.

At BodyLogicMD, we applaud Suzanne Somers for helping create awareness about the enlightening and lifesaving information. She shares the eight steps to wellness and we hope it helps educate the general public, media and medical community about cutting-edge, proven remedies and preventative healthcare that most doctors are not talking about.

In “Breakthrough: Eight Steps to Wellness,” Somers and twenty anti-aging physicians describe how processed chemicals in foods and mainstream pharmaceuticals are slowly

eroding our bodies and minds. Somers not only describes her personal wellness regime, but also lays out eight steps to help readers live a longer and healthier life.
Some of the eight steps described:

Balance hormones through bioidentical hormone replacement (not synthetic, cancer causing)
Avoid chemicals and detoxify your body
Take nutrition seriously
Care for your GI tract
Sleeping
Thyroid problems
Restore hearing

We recommend this book and look forward to its destiny to be another New York Times bestseller.
For more information on how you can implement the Eight Steps to Wellness into your life, Contact BodyLogicMD

Deerfield Beach, FL – July 15, 2008 – Florida Interactive PR agency President and CEO, Lisa Buyer has joined the South Florida Interactive Marketing Association (SFIMA), South Florida’s largest forum for online marketing and PR professionals. As founder of the interactive public relations and branding agency The Buyer Group, Lisa brings her search engine savvy expertise to the group as well as her knowledge, experience and resources gained as the co-founder of three previous corporate communications agencies.

Joe Laratro, President of SFIMA, says, “We welcome The Buyer Group to SFIMA. It is essential for the continued success of our organization to gain more influential members in the digital marketing space to compliment our other vendors and client side marketers.”

SFIMA hosts monthly events designed to encourage networking and communication among professionals from South Florida’s most progressive companies. Additionally, annual social events are held to help members to build client bases.

Topics discussed at SFIMA meetings include:
•    Email marketing
•    Ad exchanges
•    Web 2.0 trends and stats
•    Paid search
•    Online video marketing

“This is an exciting time to be in the world of online media,” said Lisa Buyer. “I look forward to the knowledge exchange opportunities and meeting other professionals interested in this ever-expanding field of interactive marketing.”

For more information on Lisa’s experiences with SFIMA, visit The Buyer Group’s online pr blog.

Connect with The Buyer Group
Follow me on Twitter at www.twitter.com/lisabuyer
Find me on Facebook at http://www.facebook.com/profile.php?id=64535777
Connect me on LinkedIn at http://www.linkedin.com/in/lisabuyer