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» Posts Tagged With: The Buyer Group

@LisaBuyer Tweets from Search Engine Strategies #SESSF

By: sarah on 08/20/2010

How social is your website? The question of Tuesday’s SES Express Site Clinic where CEOs, CMOs and marketing pros put their Websites to the social media test.
Here is a sneak peek of Lisa Buyer and colleague UK-based Tracy Falke giving social media “personality check” ups at SES San Francisco. Learn from these companies as they learn to make new friends, get more leads and increase visibility by adding some fresh socialization tools and… Read more »

Do you LIKE it?

By: sarah on 08/13/2010

Happy #Follow Friday!

I’ve been waiting for this day for almost three years! The opening of the movie Eat, Pray, Love starring Julia Roberts. The book was one of my faves so I couldn’t help but tie in my most recent published article. By the way…my fave #FF @zappos, @mashable, @tonyrobbins, @dalailama
Just published: Agencies Eat, Pray, Love for PR
The midlife crisis of public relations and traditional media is a serious one that… Read more »

Lisa Buyer Spins SES San Fran with PR, Search and Social Media

By: Lisa Buyer on 07/30/2010

The Buyer Group CEO @LisaBuyer tweets and speaks with #SESconf #SESSF attendees about the ever-changing world of digital PR and online media
Orlando, FL – July 30, 2010 – SES Summer Lovin Happens So Fast in San Francisco… and The Buyer Group’s Lisa Buyer heads west to the City by the Bay where the tweets and talk is the latest in search and social at Search Engine Strategies (SES). Why should a CEO, CMO… Read more »

The Buyer Group Client News: Roy Oppenheim Featured on CBS 4 Your Money

By: Lisa Buyer on 07/21/2010

As The Buyer Group CEO Lisa Buyer put it last week on Twitter, “The best high for #PR peeps is when client is interviewed by the media.”
The Buyer Group Client Oppenheim Law is in the news again, contributing to a report from CBS 4 that the State of Florida is now number two nationally in foreclosure filings for the year behind only California.
Foreclosure defense attorney Roy Oppenheim joined CBS 4 Chief Consumer… Read more »

Benefits of Attending a Search Marketing Conference from Mark Jackson

By: Lisa Buyer on 07/14/2010

It’s not just what you learn, it’s who you get to know, says SEO consultant and ClickZ author Mark Jackson in his latest article, “Benefits of Attending a Search Marketing Conference.”
Jackson, president and CEO of Vizion Interactive, Inc., a leading SEO company headquartered in Dallas, TX, moderated a News Search Panel at SES New York this year, which included The Buyer Group CEO Lisa Buyer.
In an industry that changes by the day,… Read more »

How To Use Social Media in a Public Relations Campaign – Lisa Buyer Interview @ SES Toronto 2010

By: Lisa Buyer on 07/09/2010

Social media is like the wings of public relations.

Live Online Tonight! The Buyer Group Streams Oppenheim Law Strategic Foreclosure Workshop

By: Lisa Buyer on 07/07/2010

With the help of The Buyer Group, foreclosure defense attorney and legal blogger Roy Oppenheim is taking his monthly foreclosure defense workshop to the masses.
Tune in tonight at 6 PM to the Oppenheim Law Online Stream and hear Oppenheim explain the latest trends in South Florida real estate including strategic defaults, short sales and foreclosure defense.
The Buyer Group’s social media team will be on hand to broadcast the event live online, connecting… Read more »

Tweaking Your PR Perspective: The Buyer Group Shares Advice from Chris Voss

By: Lisa Buyer on 06/30/2010

Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight.
The latest advice from Entrepreneur and Business Consultant Chris Voss is to “always be tweaking:” that is, to constantly look for ways to improve your strategies and increase your effectiveness.
Social media provides The Buyer Group with numerous platforms to constantly evolve the communication and public relations strategies of our clients, and affords the… Read more »

Social News Optimization with Lisa Buyer and Guillaume Bouchard at SES Toronto 2010

By: Lisa Buyer on 06/22/2010

Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and natural links to help a webmaster’s SEO.
Lisa Buyer, president and CEO of The Buyer Group, interviewed Guillaume Bouchard, CEO of NVI Solutions on the subject of Social News Optimization or SNO.
Check out the video below to hear their discussion on the emerging… Read more »

Vocus Acquires HARO: The World of PR is Changing and Never Coming Back

By: Lisa Buyer on 06/15/2010

Peter Shankman started HARO (Help A Reporter Out) in 2007 with a Facebook Group and two overweight cats, he explained in a blog announcing the sale of his wildly popular PR service to Vocus Inc.
HARO, a free service matured through a deft use of social media, connects journalists on deadline with public relations professionals and small business owners with stories to share.
The Buyer Group has been a HARO subscriber since the service’s… Read more »