The Buyer Group PR + SEO News

I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle.

Happy to get published by ClickZ
Thanks to the inspiring words from Mark Jackson at SES Chicago back in December, I decided to play the other side of journalism and write a piece for a leading industry publication. Check out my article Better PR, Search Results, and Happiness Using Social Media.

Are you there God? It’s me Lisa…
My social media prayers were answered when Navah Kirstein joined my team full-time! A warm welcome to @navahk. She is The Buyer Group’s “Chief of Everything Social Media” and is doing a fabulous job keeping all the social media balls in the air.

Tiger Tails in PR
I want to congratulate resident blogger, tweeter and sports junkie @mattinnes for getting accepted to law school at the University of Florida, Go Gators! His latest blog post, Tiger Woods: No Comment. No Questions PR strategy, is a must read.

In a NY Minute: I’ll be at SES
I love this time of year! It’s SES NY and I’m happy to share the panels with incredible talent including Greg Jarboe, who, by the way, wrote the book on YouTube and Video Marketing. SEO expert Joe Laratro will also be in New York presenting on the Bringing SEO In-House: The Pros and Cons panel. I’ll be tweeting throughout the conference, speaking on News Search Optimization and the Social Media Butterfly. If you want to catch up in the Big Apple March 22-25, DM me @lisabuyer Next stop: PubCon Dallas!

Client Coolness
Oppenheim Law was recently nominated for the Sun-Sentinel Best of Blog awards. Eco-good meets eco-save with ShopToEarth’s new branding, new video, new friends and followers! Taigan guided fans through fashion week via Facebook and Twitter: the next best thing to being there.

Karma-lizing
These are a few of my favorite things. Sarah Evans Commentz and Vanity Fair coverage. Helping Haiti via social media. P90X mixed with Herbaleane. The Happiness Project book by Gretchen Rubin. La Gondola pizza. Oppenheim Law’s Homeowner Bailout Workshops. Being your word. Hosting ShopToEarth Social Media Webinars with Stacy Kinney. Joe’s Stone Crab. SFIMA meeting. The SEO diet.

By: Matt Innes

Tiger Woods didn’t turn himself into the first athlete to earn $1 billion without proving he was capable of dramatic comebacks and improbable victories.

As news continues to swirl in the aftermath of Woods’ public apology, fans and sponsors keep dropping like the PGA Tour’s television ratings, causing many to question Tiger’s strategy for mending his reputation and repairing his image.

I have speculated Tiger’s current spokesman and communications advisor, former head of public relations at the oft media maligned Augusta National Golf Course Glenn Greenspan, has contributed to his head in the sand communications approach. (Stay tuned for more on Glenn “No Comment” Greenspan next week) (more…)

As millions worldwide watched a stoic, unfamiliar Tiger Woods admit wrongdoing and attempt to repair an image shattered by secrecy and sex, reactions on Twitter were as diverse and polarizing as Tiger’s mistresses. Much has been made about Tiger’s public relations response, or lack thereof, since the golf icon’s single car crash in November and stories of infidelity flooded the news.

Today, The Buyer Group was monitoring the public’s reaction online and has compiled a collection of Tweets. Feel free to leave your own thoughts in the comments section, or join the conversation online with @thebuyergroup or @mattinnes (more…)